Explain what the work is for
Say whether the shoot is for a holiday, a property, an event, social media or a business campaign. Share the audience and where the finished work will appear. A clear intended use helps the team plan both the shoot and the deliverables.
Describe the deliverables
Agree the number of edited images, video length, aspect ratios, delivery format and turnaround. If you need vertical social clips as well as a main film, put both in the brief. Ask what revisions are included.
Confirm location and timing
Provide addresses, the preferred date and any important moments that cannot be repeated. Discuss access to the property or venue, who will be present and whether another party needs to grant permission.
Treat drone filming as a planned component
Aerial work depends on permissions, conditions and safe operation at the location. Tell the team what the aerial shot needs to show, then let the operator determine whether and how it can be achieved. Agree an alternative if conditions prevent flying.
Agree usage and practical terms
Confirm the usage rights, music or third-party assets if relevant, travel costs, payment schedule and rescheduling arrangements. Keep the creative scope and the commercial terms together so the finished work has a clear purpose.
